[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.jamady.sk\/pocas-vianoc-a-predvianocneho-obdobia-dominovali-reklamy-v-neuveritelnom-pocte\/#Article","mainEntityOfPage":"https:\/\/www.jamady.sk\/pocas-vianoc-a-predvianocneho-obdobia-dominovali-reklamy-v-neuveritelnom-pocte\/","headline":"Po\u010das Vianoc a predviano\u010dn\u00e9ho obdobia dominovali reklamy v neuverite\u013enom po\u010dte","name":"Po\u010das Vianoc a predviano\u010dn\u00e9ho obdobia dominovali reklamy v neuverite\u013enom po\u010dte","description":"Viacer\u00ed si rob\u00edme srandu z toho, \u017ee reklamn\u00fd o\u0161ia\u013e sa za\u010d\u00edna u\u017e dva mesiace pred Vianocami. Tento humor sa v\u0161ak zaklad\u00e1 na pravdiv\u00fdch udalostiach a od okt\u00f3bra po Vianoce skonzumujeme priam neuverite\u013en\u00e9 mno\u017estvo rekl\u00e1m, predov\u0161etk\u00fdm z TV. Bohat\u00fdm zdrojom s\u00fa v\u0161ak z tohto poh\u013eadu aj r\u00e1diov\u00e9 stanice a tla\u010d. V spomenutom obdob\u00ed na na\u0161u myse\u013e […]","datePublished":"2018-12-28","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.jamady.sk\/author\/#Person","name":"","url":"https:\/\/www.jamady.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9cac53ffad5d6e0659d72eaf216400c165f8fbf396c79017c66698a8aa5be23d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9cac53ffad5d6e0659d72eaf216400c165f8fbf396c79017c66698a8aa5be23d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"jamady.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.jamady.sk\/wp-content\/uploads\/img_a297480_w16696_t1551366508.png","url":"https:\/\/www.jamady.sk\/wp-content\/uploads\/img_a297480_w16696_t1551366508.png","height":0,"width":0},"url":"https:\/\/www.jamady.sk\/pocas-vianoc-a-predvianocneho-obdobia-dominovali-reklamy-v-neuveritelnom-pocte\/","about":["Kult\u00fara"],"wordCount":413,"articleBody":"Viacer\u00ed si rob\u00edme srandu z toho, \u017ee reklamn\u00fd o\u0161ia\u013e sa za\u010d\u00edna u\u017e dva mesiace pred Vianocami. Tento humor sa v\u0161ak zaklad\u00e1 na pravdiv\u00fdch udalostiach a od okt\u00f3bra po Vianoce skonzumujeme priam neuverite\u013en\u00e9 mno\u017estvo rekl\u00e1m, predov\u0161etk\u00fdm z TV. Bohat\u00fdm zdrojom s\u00fa v\u0161ak z tohto poh\u013eadu aj r\u00e1diov\u00e9 stanice a tla\u010d. V spomenutom obdob\u00ed na na\u0161u myse\u013e \u00fato\u010d\u00ed dokopy a\u017e 75 700 rekl\u00e1m s viano\u010dnou tematikou. Ktor\u00e9 in\u00e9 obdobie, ak nie Vianoce s\u00fa \u010dasom \u0161tedrosti, respekt\u00edve obdobie predt\u00fdm je pln\u00e9 n\u00e1kupnej m\u00e1nie, \u010doho m\u00e9di\u00e1 a reklamn\u00ed sponzori skuto\u010dne vyu\u017e\u00edvaj\u00fa naplno, a tak v\u00f4bec nie je ojedinel\u00e9, ak niekto svoj dar\u010dek k\u00fapi u\u017e v okt\u00f3bri, no do 24.12. zrejme stihne dok\u00fapi\u0165 e\u0161te \u010fal\u0161ie za \u201ev\u00fdhodn\u00fa cenu\u201c. A t\u00fdm p\u00e1dom teda naozaj \u201eu\u0161etril\u201c. Preto niet nad lep\u0161iu radu, ako uchova\u0165 si vlastn\u00fd rozum a k\u00fapi\u0165 to, \u010do v prvom rade sami uzn\u00e1me za vhodn\u00e9 a nie to, \u010do do va\u0161ej mysle vlo\u017eili v n\u00e1silnom tempe m\u00e9di\u00e1. Jedine t\u00fdmto sp\u00f4sobom skuto\u010dne u\u0161etr\u00edte a traf\u00edte sa do \u010dierneho. Ale to v\u00e1m predsa reklama neprezrad\u00ed, v\u0161ak? I\u0161la by proti sebe. Ak by tak mal po\u010das tohto, u\u017e ani nie tradi\u010dn\u00e9ho, ale sk\u00f4r biznisov\u00e9ho obdobia niekto pr\u00edstup k m\u00e9di\u00e1m 24 hod\u00edn, denne by si tak pozrel a vypo\u010dul 800 viano\u010dn\u00fdch rekl\u00e1m. Ak\u00fdm m\u00e9di\u00e1m by sme tak v tomto smere mohli by\u0165 v\u010fa\u010dn\u00ed najviac, \u017ee n\u00e1s tak \u010dasto a pravidelne informovali o v\u00fdhodn\u00fdch slu\u017eb\u00e1ch a produktoch? Reklama dominovala v TV a v\u00ed\u0165azom v tejto kateg\u00f3rii je na z\u00e1klade v\u00fdsledkov Kantar Media spolo\u010dnos\u0165 JOJ s jej reklamn\u00fdm priestorom- TV JOJ, JOJ PLUS, WAU a vlastne aj sami vieme, \u017ee t\u00fdmto priestorom ne\u0161etrila. Za predviano\u010dn\u00e9 a viano\u010dn\u00e9 obdobie nakoniec odvysielala a\u017e 30 000 rekl\u00e1m. Reklamn\u00fd priestor mali z celkov\u00e9ho h\u013eadiska obsaden\u00e9 najm\u00e4 obchodn\u00e9 re\u0165azce, a to predov\u0161etk\u00fdm TESCO, n\u00e1sledne MALL, KAUFLAND a samozrejme ALZA so svojim zelen\u00fdm sympatick\u00fdm \u201epozem\u0161\u0165anom\u201c.  V\u0161etky spolo\u010dnosti v predviano\u010dnom obdob\u00ed vrazili do rekl\u00e1m kapit\u00e1l 108 000 000 eur. Rozhodne tak ide o ve\u013ek\u00fd biznis, ktor\u00fd nepozn\u00e1 brata.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Po\u010das Vianoc a predviano\u010dn\u00e9ho obdobia dominovali reklamy v neuverite\u013enom po\u010dte","item":"https:\/\/www.jamady.sk\/pocas-vianoc-a-predvianocneho-obdobia-dominovali-reklamy-v-neuveritelnom-pocte\/#breadcrumbitem"}]}]