[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.jamady.sk\/youtube-udajne-prestane-zobrazovat-cielene-reklamy-na-videach\/#Article","mainEntityOfPage":"https:\/\/www.jamady.sk\/youtube-udajne-prestane-zobrazovat-cielene-reklamy-na-videach\/","headline":"YouTube \u00fadajne prestane zobrazova\u0165 cielen\u00e9 reklamy na vide\u00e1ch","name":"YouTube \u00fadajne prestane zobrazova\u0165 cielen\u00e9 reklamy na vide\u00e1ch","description":"Vyrovnanie YouTubu s Feder\u00e1lnou obchodnou komisiou oh\u013eadom ob\u00e1v t\u00fdkaj\u00facich sa toho, ako platforma videa sprac\u00fava obsah zameran\u00fd na oslovenie det\u00ed, by mohlo potenci\u00e1lne vies\u0165 k zmene, ktor\u00e1 by spolo\u010dnosti mohla st\u00e1\u0165 mili\u00f3ny dol\u00e1rov v predaji reklamy. Pod\u013ea spr\u00e1vy agent\u00fary Bloomberg v utorok. FTC vy\u0161etruje YT z d\u00f4vodu poru\u0161enia z\u00e1konov o ochrane d\u00e1t det\u00ed, konkr\u00e9tne toho, […]","datePublished":"2019-08-23","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.jamady.sk\/author\/#Person","name":"","url":"https:\/\/www.jamady.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9cac53ffad5d6e0659d72eaf216400c165f8fbf396c79017c66698a8aa5be23d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9cac53ffad5d6e0659d72eaf216400c165f8fbf396c79017c66698a8aa5be23d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"jamady.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.jamady.sk\/wp-content\/uploads\/img_a306325_w16696_t1568821452.png","url":"https:\/\/www.jamady.sk\/wp-content\/uploads\/img_a306325_w16696_t1568821452.png","height":0,"width":0},"url":"https:\/\/www.jamady.sk\/youtube-udajne-prestane-zobrazovat-cielene-reklamy-na-videach\/","about":["Internet"],"wordCount":365,"articleBody":"Vyrovnanie YouTubu s Feder\u00e1lnou obchodnou komisiou oh\u013eadom ob\u00e1v t\u00fdkaj\u00facich sa toho, ako platforma videa sprac\u00fava obsah zameran\u00fd na oslovenie det\u00ed, by mohlo potenci\u00e1lne vies\u0165 k zmene, ktor\u00e1 by spolo\u010dnosti mohla st\u00e1\u0165 mili\u00f3ny dol\u00e1rov v predaji reklamy. Pod\u013ea spr\u00e1vy agent\u00fary Bloomberg v utorok. FTC vy\u0161etruje YT z d\u00f4vodu poru\u0161enia z\u00e1konov o ochrane d\u00e1t det\u00ed, konkr\u00e9tne toho, \u017ee gigant videa zhroma\u017e\u010foval d\u00e1t o de\u0165och mlad\u0161\u00edch ako 13 rokov, \u010do by bolo poru\u0161en\u00edm z\u00e1kona o ochrane s\u00fakromia det\u00ed online. V j\u00fali The Washington Post informovala, \u017ee do\u0161lo k urovnaniu a uviedla, \u017ee Google, materskej firmy YT, bude udelen\u00e1 pokuta, pravdepodobne v rozmedz\u00ed \u201emili\u00f3nov dol\u00e1r\u201c. V utorok Bloomberg informoval, \u017ee ako zjavn\u00fd pokus upokoji\u0165 regul\u00e1torov giganta pl\u00e1nuje ukon\u010di\u0165 svoju prax povo\u013eovania \u201ecielen\u00fdch\u201c rekl\u00e1m na vide\u00e1ch, ktor\u00e9 si bud\u00fa deti pravdepodobne viac prezera\u0165 \u2013 rozhodnutie, ktor\u00e9 by mohlo zn\u00ed\u017ei\u0165 pr\u00edjmy z reklamy na platforme a\u017e o 10 percent, \u010do predstavuje 50 mili\u00f3nov dol\u00e1rov ro\u010dne, pod\u013ea priemyseln\u00e9ho analytika uveden\u00e9ho v spr\u00e1ve. Bloomberg uviedol, \u017ee nie je \u00faplne jasn\u00e9, \u010di je ukon\u010denie cielen\u00fdch rekl\u00e1m na detsk\u00e9 vide\u00e1 s\u00fa\u010das\u0165ou vyrovnania FTC. Nie je tie\u017e jasn\u00e9, ako by gigant skuto\u010dne t\u00fato my\u0161lienku uviedla do praxe a ur\u010dila, ktor\u00e9 z mil vid na svojej platforme boli zameran\u00e9 na deti. BL napriek tomu uviedol, \u017ee dopad bude jedn\u00fdm z konzervat\u00edvnej\u0161\u00edch v\u00fdsledkov navrhovan\u00fdch zmien platformy vypl\u00fdvaj\u00facich z vy\u0161etrovania. Pod\u013ea spr\u00e1vy by jeden z mno\u017en\u00fdch v\u00fdsledkov mohol vies\u0165 k \u00fapln\u00e9mu ukon\u010deniu propag\u00e1cie na detsk\u00fdch vid, \u010di u\u017e tieto propag\u00e1cie zacielen\u00e9 alebo nie.  Pod\u013ea inform\u00e1ci\u00ed o vy\u0161etrovan\u00ed, ktor\u00e9 sa v\u00edri od j\u00fana, spolo\u010dnos\u0165 Google zva\u017eovala \u010fal\u0161ie v\u00fdznamn\u00e9 zmeny svojej vid platformy na ochranu \u013eud\u00ed vr\u00e1tane presunu v\u0161etk\u00e9ho obsahu pre \u013eud\u00ed do slu\u017eby YT kids, sekund\u00e1rnej aplik\u00e1cie so zv\u00fd\u0161en\u00edm umiernen\u00edm.                                                                                                                                                                                                                                                                                                                                                                                         4.4\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"YouTube \u00fadajne prestane zobrazova\u0165 cielen\u00e9 reklamy na vide\u00e1ch","item":"https:\/\/www.jamady.sk\/youtube-udajne-prestane-zobrazovat-cielene-reklamy-na-videach\/#breadcrumbitem"}]}]